Special Notice
Are you worried about the security of your current job? Do you think there may be other places where you could better advance your career? Then, make sure that you’re prepared. And, that you have what it takes to avoid the pitfalls and take advantage of the opportunities.
How can you do that?
The 30-day FREE trial at CareerFitness.com will get you started. This one-of-a-kind program shows you how to become the master of the changes in your career rather than their victim.
It costs you nothing and provides everything you need for a successful career.
Three Sensible Steps to Burnish Your Brand
Every recruiter worth their salt recognizes the importance of branding. You can write the best recruitment ad on the planet and still come up empty handed if your employer’s brand is the organizational equivalent of Bernie Madoff.
Unlike consumer branding, however, employment branding is not simply a cutesy tag line or solemn statement of values. In fact, the image that’s created in a prospect’s mind comes more from what you (and your colleagues) do than what you say.
So, what should you do? Well obviously, there are a lot of practices that can positively affect your recruiting outcomes, but the following three are my choice for those that will most likely burnish your brand.
Step #1. Tell them what you’re going to do, and then do it.
The number one complaint candidates have about employers is that their application is never acknowledged. And when it isn’t, no words can undo the negative view an applicant has of an employer.
Ironically, most employers actually do notify job seekers when their resume is received. So, what’s causing this disconnect? The applicant’s spam filter. How do you fix that?
.
Step #2. Stop selling and start farming.
The career areas on most corporate career sites have the look and feel of a store. They leave candidates with the sense that employers see them as commodities-pencils with personalities-rather than persons of talent.
What’s a better culture for a corporate career area? Create a farm where you can nurture relationships with prospects, when they’re looking for a job and when they aren’t. How can you do that?
Step #3. Remember what your mother taught you.
The first lesson your mother taught you was probably “Don’t speak to strangers!”. Sadly, however, that’s how many candidates feel as if they’ve been treated. They are all but unknown to the organizations that recruit them. Such an arms-length approach may be rational in an era of resume overload, but it’s also harmful to any organization’s claim that it is “employee friendly.”
Put 100 recruiters in a room and ask them what sourcing method produces the best new hires, and 99 will tell you it’s their employee referral system. How can you leverage that success to turn strangers into devoted fans of your organization?
Are there other ways to build up an employment brand? Of course. What’s important, however, is that these are actions, not statements. And actions, as we all know, speak louder than words.
Thanks for reading,
Peter
Visit my blog at Weddles.com/WorkStrong
P.S. Perform a random act of kindness! Tell your friends and colleagues about WEDDLE’s Newsletter. They’ll appreciate your thoughtfulness, and so will we.
Build Career Success With Work Strong
These are tough times for everyone in the workplace.
It doesn’t matter whether you have 2 or 32 years of employment experience, today’s world of work is a risk-filled, even threatening place. And it is also the place where you spend one-third or more of your day.
So what should you do? Give yourself “career security”-security you can count on even in the toughest of times.
And the best source of career security is Peter Weddle’s book, Work Strong: Your Personal Career Fitness System.
Click here to get a 24% discount on the book at Amazon.com!
Or, if you’d like A FREE WORK STRONG WRISTBAND, order the book directly from WEDDLE’s by calling 203.964.1888 or clicking here.
Don’t delay. Give yourself the power and promise of career security. Get Work Strong right away!
Our Featured Books
Get WEDDLE’s recruiting bestsellers today.
How can you get these amazing resources? Click here to reach our online bookstore or call 203.964.1888 to order your copies of these truly unique recruiting guides.
Even Super Search Strings Won’t Work With the Wrong Keywords
How can you tell search engines and computers what kind of candidate you’re looking for? Use Finding Needles in a Haystack. Just released by WEDDLE’s, this 3-volume set is the first comprehensive listing of keywords for successfully searching resume databases online and off. You can select individual volumes or get the entire set.
Volume I
Engineering, Executive & Management, Finance & Economics, Healthcare, Human Resources, Sales & Marketing, Technology
Volume II
Banking, Broadcasting & Media, Construction, Dentistry, Food & Beverage, Hospitality, Insurance, Investment Finance, Law, Pharmacy, Psychology & Counseling, Real Estate, Retail, Science, Social Work & Services
Volume III
Accounting & Bookkeeping, Administration, Advertising & Communications, Architecture, Art & Design, Customer Service, Equipment Installation & Maintenance, Hazardous Materials, Manufacturing, Public Relations, Purchasing, Security, Translation, Logistics, Writing, Journalism & Editing
The set provides over 25,000 keywords and keyword phrases, across 5400 job and position titles in 28 industries and professions. You can order each book for $49.95 or the 3-volume set for just $139.95. As, sourcing guru Shally Steckerl put it, these books are “a rare and uniquely useful reference guide for recruiters!”
To order your copy, please click here or call WEDDLE’s at 203.964.1888.
Our Featured Employment Web Site
Site Spotlite … from the pages of WEDDLE’s 2009/10 Guide to Employment Sites on the Internet.
There are 50,000 job boards and career portals now in operation in North America and an equal number operating elsewhere around the world. The key to recruiting top talent online, therefore, is knowing where to find and how to select the best sites for each of your requirements. WEDDLE’s 2009/10 Guide profiles The Top 100 employment sites on the Web today and provides The Best & the Rest, a listing of over 10,000 such sites worldwide. It’s all of the information you need to determine which job boards will deliver the optimum yield for you. For example:
EHSCareers.com
Post full time jobs: Yes
Post part time, contract or consulting jobs: Yes-All
Distribution of jobs: International
Fee to post a job: $151-200/posting
Posting period: Varies
Can posting be linked to your site: Yes
Resume database: Yes
Number of resumes: 9,000+
Source of resumes: Direct from individuals
Top occupations among visitors: Environmental, Occupational Health, Safety, Engineering, Management, Operations
Other services for employers: Automated resume agent, Banner advertising, Status Reports
Member, International Association of Employment Web Sites: Yes
Build Career Success With Work Strong
These are tough times for everyone in the workplace.
It doesn’t matter whether you have 2 or 32 years of employment experience, today’s world of work is a risk-filled, even threatening place. And it is also the place where you spend one-third or more of your day.
So what should you do? Give yourself “career security”-security you can count on even in the toughest of times.
And the best source of career security is Peter Weddle’s book, Work Strong: Your Personal Career Fitness System.
Click here to get a 24% discount on the book at Amazon.com!
Or, if you’d like A FREE WORK STRONG WRISTBAND, order the book directly from WEDDLE’s by calling 203.964.1888 or clicking here.
Don’t delay. Give yourself the power and promise of career security. Get Work Strong right away!